Who is my target customer? Why should they want my product/service? What do they truly need? Understanding your customer is the first step in building your sales plan and positioning your product and service in the right way. Knowing your customer, why they would buy from you, and what their needs are will put you in a position to create influence, will shorten your sales cycle, and will ultimately allow you to create a successful sales strategy for your products and services. We’ll walk through the questions you need to ask (and get answers to!) to define your customer profile and understand how their needs align with your offering.
Co-Founder @ Trestle Sales Training & Consulting
Terri Hintz as co-founder brings to Trestle Group over 20 years of experience as a sales leader, mentor and coach across several companies and industries. Her diverse experience within technology, media, and start-up companies has allowed her to work with a wide variety of clients ranging from startups to Fortune 500 brands. Throughout her career she has developed her “Connected Selling” approach by building and leading high-performance teams to help companies scale their revenues exponentially. Some of those companies include RealNetworks, Ask Jeeves, Harpo, The Oprah Winfrey Network and Silicon Valley startup Brit + Co.
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